Why Sassy Egg Purchased 1PRCNT.com
Back in 2016, we were approached to invest in a media company called 1PRCNT.com, and instantly we fell in love with the brand. It aligned with our audience perfectly, so we decided to become part of it.
Fast forward to 2019, when the brand started to gain a following, we decided to buy the entire company. It was a huge opportunity to help upcoming entreprenuers all over the world, which is why Sassy Egg Inc. was formed in the first place.
How did we know people love the brand?
People complimented the brand, asked for interviews, and naturally came back to the site. They loved it, they shared it with their friends, and the engagement was extremely high. We knew it had great potential.
Our plans with 1PRCNT
We plan on providing accurate, inspirational, and tailored information to entrepreneurs by delivering what our slogan 'Everything 1%' advertises. We believe that it's essential to have a 1% mindset which is what the brand is all about. Having such a mindset allows people to change the world for the better, and we want to inspire more people to do the same.
Our new section called 'Under 25' is especially significant because it tailors to those that start a business under 25. You don't have to reach a particular milestone to be featured in this section. All you have to do is spend three months in business and share your experience. It's meant to inspire others to start, which we believe to be most important. Too many people wait for the perfect moment, which never comes. Building a business is a learning process, and the faster you start, the quicker you'll succeed.
We are also adding a category called '$1,000,000' which tailors to those who reach $1,000,000 in revenue in their first 24 months in business. It's a unique and significant milestone because it awards those that continue to work on their craft which we believe to be substantial. Those who continue usually end up changing the world.
It's our mission to make this brand special, and we hope that this investment inspires and helps millions of people.