Tips For Entrepreneurs: How To Market To Millennials In 2019
Updated: Sep 24, 2019
To have the best success with your marketing, you need to adapt your approach to fit certain groups. One of the best demographics you can target is millennials. These are the people born in the '80s and '90s who grew up with the internet, graduated college, and now have some disposable income to spare.
Marketing to these young adults successfully can result in significant profits for your business. However, you need to take the right approach. Here are some helpful tips on how to market to millennials in 2019.
Take Your Business Online
If your business isn't operating online, most millennials might never even hear of you.
Nowadays, more consumers than ever do their shopping on the internet- especially those in their 20s and 30s. What's more, people use Google to find the services and products they need before buying.
Your business needs to have a stylish and functional website. If your site doesn't look good as soon as a user lands on it, they might not even bother sticking around. Make sure you use online booking software to allow potential customers to make online transactions.
You also need to focus on SEO. Get your business listed on Google Businesses and start creating blogs and building links to get higher up in the Google Rankings.
Adapt To Smartphones
The rate of people accessing the web via their smartphone is increasing. Some millennials use their smartphone as their primary device, and the rate of people buying via their smartphone is growing year by year. With that said, you need to make sure they can access your business via mobile.
For a start, your website needs to be mobile friendly. This means fast loading times and content that's easy to read on a small screen.
You could also go a step further by getting a business app. If your customers download your app to make purchases with you, it's something that's much more likely to inspire loyalty and a high retention rate. You can find many mobile developers who can help create a mobile app for your business.
If your target demographic is millennials, you simply can't avoid social media. Many use networks like Twitter, Instagram, and Reddit on a daily basis. If you have a good social media presence, you're much more likely to sell to millennials.
Start up your social channels and post interesting content that's likely to catch people's attention. Things like infographics, funny videos, and interesting blogs can catch the attention of a younger demographic. Over time, you can build up a following of people whom you can market to directly.
Social media is also a fantastic platform to promote sales and promotions. This can get more people interested in your business instantly. You should also carry out instant customer support here to retain your customer loyalty.
Gain Good Feedback
Millennials are more likely to be aware of when a business is trying to fool them. You need to prove to them that whatever you're selling, they can trust you for a high-quality product or service.
Getting a Trustpilot account can help with this. Having good reviews available right on the front of your website can help gain their trust straight away. Offering on-site reviews for products can also give your business a big boost when it comes to making sales.
Make sure you satisfy all your customers. If they're happy with your service, they're more likely to tell their friends and even share your site on social media.
Marketing to millennials takes a modern approach, but it's well worth it. This is one target demographic that can result in high sales and high customer retention if you treat them right. Ensure they're getting the best, digital-friendly experience possible and deliver outstanding service every time and you could gain some lifelong customers.