Tips For Entrepreneurs: How To Improve Brand Awareness
Whether you're running a startup or a big business, you should always be looking to improve brand awareness. Brand awareness refers to how easily customers can recognize and remember your business. The stronger your brand recognition, the more customers you'll pull in and the higher your sales will be. Here's a guide on how to improve brand awareness for your company.
Use a Standout Brand Logo
Your brand materials can really make a difference when it comes to brand awareness. Just think of brands like Gucci, Nike or even McDonalds. The moment you see their logo, you'll instantly know what to expect in regards to the quality of their products and service.
A powerful brand logo can make marketing easier. If customers recognize your logo and see it in a positive light, they'll be happier to spend money with you. Putting your brand logo on carrier bags and even merchandise can also instantly boost your brand awareness.
Since it's so important, you'll want your brand logo to stand out. It's worth paying a professional graphics design or logo design company to ensure you get it perfect.
Get All Over Social Media
In 2019, social media is more important for your brand than ever. Many consumers nowadays will check your social media channels to assess the legitimacy of your business. Businesses with low follower counts may be seen as less worthy of their custom.
It's important to start building a social media following. Start with popular platforms such as Facebook, Twitter, and Instagram. These channels often appeal to different demographics and by utilizing them all, you can reach out to more potential customers.
Be sure to keep active on your social media channels. Schedule in regular posts to catch people's attention. You can use memes, viral videos, advertisements, and even special offers and promotions to draw customers in. The more shares and likes you get on your social media content, the better.
Improve Your SEO
Search engine optimization (SEO) can also help with brand awareness. When your website shows up at the top of Google searches, consumers are more likely to see you as one of the top companies in your industry.
There are many ways to improve your SEO. Work on targeting on long, niche keywords which are less likely to have a lot of competition on Google. Focus on search terms your target market are likely to search and double down on them with blogs based around them.
You can also build links by affiliating with other sites and posting your content on social media. Over time, you'll become more visible on Google, which will lead more people to your business and boost your brand awareness. You may want to enlist the help of professional SEO services to help increase your website's search rankings.
Reach Out to Influencers
Expanding your influence often means getting in touch with influencers. In the past, companies often ran ad campaigns using celebrities to catch the attention of potential customers. Nowadays, many companies get in touch with social media celebrities to gain some brand recognition.
There are many different ways to increase your brand awareness through social media influencers. For instance, you could reach out to popular YouTube channels and offer them free products or even a small sum to promote your brand. The same applies to Instagram and Twitter users with large follower counts.
Many people nowadays find out about brands through their favorite Twitch, YouTube, and Instagram users- young people especially. Making use of this can give your business a big boost when it comes to brand recognition.
Improving brand awareness takes time. But put in the effort and you'll be surprised how quickly customers will become familiar with your brand. You should also always ensure to deliver prompt and exemplary customer service- this will ensure people think of your brand favorably and recommend it to friends. The more you work on your brand awareness, the easier it'll be to attract new customers and keep existing ones.