How To Use Shopify And Oberlo To Start A Business
When starting an e-commerce business, it can be easy to get overwhelmed right at the beginning. You'll have so many thoughts running through your mind. How am I going to find the product? How am I going to market the product? Do I have the right logo?
All these things can deter you away from starting once you start overthinking them. What you need to say to yourself is, "I will always figure out a way!"
Getting into the right mindset from the beginning about getting your store built will help tremendously. You can always get better, always!
Not so long ago you would need to find a system for your products, connect it to a website that you or a developer made for you, and find several manufacturers that have the right product as well as room to store the products. In this post, we are about to tell you why all that work is a thing of the past. Shopify has created a platform that gives you everything you need all under one account!
Before we get started, here is a list of what is discussed in this post.
Choosing a name
How to create your store
Let's get started!
Picking a name shouldn't be life or death, but it should also be something that makes sense and flows well. When selecting your name, make sure that the domain is also available exactly how the name is.
For example, our name Sassy Egg has the exact domain name as the business name. It's also short, sweet and easy to remember. Picking a name like that will entice your customers to come back as they are more likely to remember it.
If you plan on selling watches and you pick a name like 'Adam Smiths Super Watch Company' while the domain may be available, it most certainly does not flow well and is hard to remember.
Create Your Store
Nowadays, it is so quick and straightforward to start an e-commerce business because of the tools that Shopify has at your disposal!
With everything that Shopify has, you can be set up in 60 minutes or less!
Go to Shopify.com; you will click on "Start Your Free Trial," enter your store name and create your shop. On the next step, you will have to fill out some necessary information then you will be good to go.
With Shopify, it allows you to sell your products across multiple channels such as an Online Store (this is what you are learning to make in this post), Facebook Store (something to look into), or a traditional store where you actually have to drive to it (way more expensive and a lot more work when getting started).
When you sign up for your store, you will get a domain through Shopify with a ".shopify.com" ending. It will look like adamsmithssuperwatchcompany.shopify.com, and that does not look good.
You can buy your domain inside your account.
To do so, go to > Online Store > Domains Section > Buy New Domain.
Once you purchase the domain, you will get a verification email, and you'll need to follow the steps inside the email.
This is where Oberlo comes in. Oberlo is a Shopify business that allows you to find products from suppliers and do what is called "Drop-shipping."
Drop-shipping is a service that allows you to connect products to your store, and the manufacturer sends the product to the customer. You do not have to deal with importing the goods, storage, shipping, and a few other things.
This helps free up your time to focus on your marketing efforts and getting in front of more people faster. If you decide to focus on one product, you will only need to create one collection in your Shopify account. A collection is just a product category. In the case that we have been using it will be called Watches.
To create a collection, you will go to Products > Collections > Add New Collection, enter your collection name, and select your collection conditions.
To connect Oberlo:
Visit Oberlo in the Shopify App Store.
Click Add app.
Oberlo asks for permission to manage your orders, products, and other data. Click Install app to give Oberlo permission for all functions.
Now when selecting your products, you will want to make sure of a couple of things. First of all, you will want to choose products based on a high order volume. To be on the safe side, go with anything between 40-50 orders. Secondly, go with something that has a high star rating. What is a good star rating? We always recommend going with anything 4 out of 5 and higher.
What else does your site need? Here are some of the basics to get you started:
FAQs (Shipping and delivery information, tracking, returns)
Terms of Service
To create a page, go to Shopify Online Store > Pages > Add Page.
When it comes to all these pages, you will want to make sure that you have them set up correctly. What we mean by this is that you will want all the correct information pertaining to what a customer wants.
Just picture yourself in their shoes and look at it as if you are buying the product. If it looks crummy, then they are way less likely to buy from you and will bounce off the site quickly.
In the beginning, you don't have to spend too much time on these as there are templates that you can use to copy and paste and switch out a few things here and there. However, once you begin to expand, you will want to come back to these pages and make them a lot better.
How you present your e-commerce business helps build trust with customers. Thankfully, you don't have to spend any time with this in the beginning.
Shopify automatically allocates a default theme to your store, and it already looks exceptional. If you decide you want to change it up in the future, you can at any time.
Congratulations you are now ready to do business. If you have any questions feel free to check out our other articles or send us an email!