How to Run Affiliate Marketing Campaigns Using Email
Updated: Aug 16, 2019
Affiliate marketing is one of the few business opportunities that doesn't require a lot of initial investment. Anyone can get started promoting products, with numerous ways to reach audiences. Fulfillment and product development are taken care of, leaving the affiliate the opportunity to focus on traffic generation and marketing. Email marketing fits perfectly with this approach, allowing affiliates the chance to build a relationship with subscribers. The following method can be used to promote as an affiliate primarily using email.
Educate Your Subscribers
An educated consumer is better able to make a good buying decision. There may be a number of different products on the market, but no clear way to distinguish the best. Educating your subscribers makes the buying decision easier as people can recognize the important factors in a product or service. You also build trust by providing useful information, so consumers are more likely to listen to your product recommendations.
Mix Up Content Styles
Your subscribers won't necessarily respond to the same types of content. Long emails might resonate with some people, but others may never read the entire message. Using different styles lets you reach a broader selection of people and also ensures the messages are heard. You could include a lot of content in the email itself, though you will want to direct people over to a landing page. This landing page could feature a blog post, video, free report, customer reviews, and other elements.
Don't Replace the Vendor
It is common to see affiliates taking the same approach to selling as the product vendor. Various common marketing techniques have been proven to work, so affiliates try to replicate them. An affiliate, though, has a different responsibility to a vendor. Rather than trying to sell the benefits of the product, you can position yourself as a consumer giving honest recommendations of the marketplace. As long as you have properly assessed competing products, you can be sincere in your promotions, and this will come across to subscribers.
Promote What You Believe In
There can be a temptation for affiliates to promote as many products as possible, without properly scrutinizing the quality. Building an email list, though, is about generating a long-term business asset, with subscribers willing to listen to you over an extended period of time. Promoting what you believe in ensures there will be sincerity to your promotions and subscribers will know the types of products you like. It is also possible to build a strong identity among your following, whether it is via email, social media, or blogging.
Personalize and Segment Messages
Email marketing works best when messages are both personalized and segmented according to interests. Personalization is most commonly seen through the use of a first name in a message. You can do more if you choose, but asking for extra information will usually reduce subscriber numbers during the opt-in phase. You can segment messages based on how people respond to your messages. For example, the subscribers who open a message and click a link could subsequently receive a different message to those who didn't even open the email.
Marketing in the current era usually involves working with multiple channels. Some customers will use social media, while others prefer to read a blog. If you can cover the most popular marketing channels, you can reach a diverse audience. Email, though, has consistently proven to be an effective way to build relationships and communicate with audiences. The most successful affiliates don't just direct traffic to a sales page, but actually look to nurture leads and increase the conversion rate. Email is the best option for completing this process, with the ROI from each subscriber making it worthwhile.